Mgr Market Insights Mkt ShareApply Now Job ID 1460361BR Date posted 09/13/2018 Location Mooresville, NC Location Name CSC-Mooresville Address 1000 Lowes Boulevard Employment Type I Regular Employment Type II Full-Time Line of Business Corporate Department 0353 - Market, Consumer Insights & An
Background: Lowe's Companies, Inc. is a Fortune 50 company with operations in the United States, Canada, and Mexico. With over 1,800 stores, Lowe's is also the second-largest home improvement retailer in the world and growing. Beyond the Lowe’s banner, Lowe’s also owns such brands as Reno Depot, Alacrity, etc.
Customer Insight & Analytics (CI&A) is a 70-person team located in Mooresville, NC (a suburb of Charlotte) and Bangalore, India. CI&A rolls up to the VP of Data, Analytics and Customer Insights (DACI). The DACI organization was recently redesigned to foster strong partnership between Insights, Analytics, Data Science and Engineering and to better enable customer understanding to drive all that Lowe’s does. This will set the quality of our insights and analytics efforts apart from other retailers (both brick & mortar and online), and in turn, CI&A will help steer the future success of Lowe’s and its affiliates.
The principle purpose of the Manager, Market Share Trends is to plan, design, and analyze market share data to understand and predict the impact of the competitive environment on the home improvement industry and Lowe's business. This includes independently conducting market share and related opportunity assessments that can be leveraged to drive market and category strategies. The position requires the ability to generate the relevant analytics and derive strategic insights to identify and quantify opportunities relevant to Lowe's, driving value across relevant dimensions, including total industry, channel, customer, product/commodity category, and geography. This person also has primary responsibility for ensuring that analyses are accurate, impactful, timely, and efficient, as well as for effectively communicating actionable results to the executive team and key business areas. Finally, Lowe's is building out their capabilities in this area so the individual will be responsible for standing up best-in-class share data and reporting capabilities.
Ensures appropriate analysis is conducted for optimal results by understanding Lowe’s business questions and the links to appropriate data and modeling concepts
Leverage expertise of appropriate analytics and data mining tools/methods; gathering information on the business problem and designing an analytic approach
Design, execute and summarize research, taking insights and driving action behind those insights. Integrate insights from multiple projects into more strategic insights to grow the Lowe’s business
Stay current on competitive, economic, and analytic industry trends; lead and/or coach internal clients on how to optimally leverage the market share results into the decision-making process,
Partner with suppliers to bring in best-in-class share data and analyses
Strong communication skills and ability to interact with many types of people at all levels of experience
Bachelor's Degree, Economics, Statistics, Analytics, or Business
3+ years’ experience with share data and share reporting software (Nielsen, IRI, NPD, Infoscout and their respective portals)
5+ years’ experience working with analytic software (e.g., SAS, SPSS, R, etc.)
5+ years’ experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)
4+ years proven business impact and ability to turn data into a story
Master's Degree, Economics, Statistics, Analytics, or Business
5+ years’ experience working in a retail environment or supplier
Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.Apply Now Email Job
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