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Job Descripton

Marketing Sr Specialist

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Job ID 1773887BR Date posted 11/09/2019 Location Mooresville, North Carolina Location Name Mooresville, NC (SSC) Address 1000 Lowes Boulevard Employment Type I Full time Employment Type II Regular Line of Business Corporate Department LWS_USA_1:1 Communication
PURPOSE OF ROLE:
The primary responsibility of this role is to support the Marketing Manager and Marketing lead by implementing marketing tactics that support the overall marketing strategy and vision. This individual assists in the achievement of key business objectives and brings tactics to life across an Omni-channel platform inclusive of multiple marketing channels. The Marketing Specialist has responsibility for building consumer messaging in order to drive traffic and sales. This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also is developing the skill set to understand consumer motivations, media trends and competitive trends and is beginning to make informed recommendations to the marketing team and key stakeholders around how to drive traffic and deliver total company KPIs.

Assists in the advancement of Lowe’s marketing strategy by delivering marketing tactics on time to ensure that project results are in line with corporate expectations. Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI. Manages multiple projects and stakeholders. Reviews competitive market data across marketing channels to influence future project work. Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day. Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand.

RESPONSIBILITY STATEMENTS:
• Assists in the advancement of Lowe’s marketing strategy by delivering marketing tactics on time to ensure that project results are in line with corporate expectations.
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI.
• Manages multiple projects and stakeholders.
• Reviews competitive market data across marketing channels to influence future project work.
• Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day.
• Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand.

REQUIRED EDUCATION/EXPERIENCE:
• Bachelor's Degree in Business, Communications and Marketing.
• 1+ years experience in Marketing or related field.

ABOUT LOWE'S:
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.

For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.