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Job Description

Job Description

Marketing Sr Analyst (Social Media)

Job ID 1236748BR Date posted 07/26/2017 Location Mooresville, NC Location Name CSC-Mooresville Address 1000 Lowes Boulevard Employment Type I Regular Employment Type II Full-Time Line of Business Corporate Department 0613 - Online Promotions &SEO

Purpose of the Role:
The primary responsibility of this role is to support the Marketing Manager and Marketing lead by develop and implement marketing tactics that support the overall marketing strategy and vision. This individual assists the achievement of key business objectives, coordinates across marketing and across the organization to bring tactics to life across an omni-channel platform inclusive of multiple marketing channels. The Sr. Marketing Specialist has responsibility for aligning the Marketing priorities with key stakeholders and "activation partners" and builds consumer messaging in order to drive traffic and sales. This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also understands consumer motivations, media trends and competitive trends and makes informed recommendations to the marketing team and key stakeholders around how to drive traffic and deliver total company KPIs.


Responsibility Statements:
• Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
• Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI
• Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
• Interprets financial data and understands the implications to the business to assist the Marketing Manager and Marketing lead with the development of a viable Marketing strategy and tactics
• Reviews competitive market data across marketing channels to influence future project work
• Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
• Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand


Required Education/Experience:
• Bachelor's Degree in Business, Communications or Marketing plus 1-3 of experience in Marketing or related field


Preferred Experience:
• Experience in the Retail industry
About Lowe’s:
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe’s and its related businesses operate or service more than 2,370 home improvement and hardware stores and employ over 290,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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