Manager Paid Media
The Paid Media Manager will work alongside a team of direct reports to execute all paid media efforts including campaign ideation, setup, optimization, testing, and analysis. The Paid Media Manager will be responsible for a specific business area or platform within the channel, and will formulate campaign strategy, research keywords, targeting data, campaigns, potential vendor partners, and competitive activity to craft effective digital marketing programs.
- To accomplish this the Paid Media Manager must have knowledge and experience in the ever-changing digital media ecosystem.
- The individual must also be able to lead a team, analyze complex data sets to identify target audience opportunities, forecast results and budget expectations.
- The Paid Media Manager works closely with the Lowe's Media Planning, Merchandising Marketing, Marketing Operations, Data & Analytics, eCommerce, and IT teams to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades.
For more information, visit Lowes.com.
Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.