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Job Description

Job Description

Manager Merchandise Marketing

Job ID 1626305BR Date posted 07/08/2019 Location Mooresville, North Carolina Location Name Mooresville, NC (SSC) Address 1000 Lowes Boulevard Employment Type I Full time Employment Type II Regular Line of Business Corporate Department LWS_USA_ATG- Marketing
Drives the marketing strategy and execution at the merchandise category level to drive traffic by supporting key product launches and innovation and by driving promotional relevance for the customer versus the competition. Leverages several data sets inclusive of sales and seasonality indices, macro data, role of the category data and competitive data to partner closely with merchant business units to recommend marketing and promotional plans that meet agreed upon KPIs. Also leverages strategic vendor relationships to co- create exclusive category level plans that can't be replicated by the competition. All category level marketing strategies will meet KPIs including but not limited to business financials, impression targets, brand awareness and market share gains.

RESPONSIBILITY STATEMENTS:
  • Leads team of individual contributors who work closely with merchandising partners, business owners, strategic vendors and other key stakeholders to develop highly effective category marketing strategies, tactics and action plans. The plans are inclusive of promotional insights and competitive intelligence to drive a promotional plan that meet corporate objectives, customer intent, and Brand strategy.
  • Works with merchandising partners to understand business KPIs and the critical levers to pull to impact KPIs.
  • Translates the specific category merchandising business needs to creative execution and prioritization through the critical briefing process. Conduit from “intent” to actual customer experience in- stores, online, and through relevant touch- points.
  • Works with Project Management to bring marketing and promotional plans to life across channels.
  • Partners with Finance on evaluating returns on promotional investment in category and service promotions used to deliver insights and improvements for future promotional spend optimization.
  • Ensures a consistent focus on promotional and marketing innovation by understanding the competitive landscape, researching around the customer, and linking to company strategy.
  • Works with key strategic vendor partners, when appropriate, on co- developed marketing programs.
  • Leads, develops and mentors team of individual contributors to prepare them for larger roles within the organization.
ABOUT LOWE'S
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades.

For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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