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Job Description

Job Description

Lead Marketing Analyst (Marketing Strategy & Analytics)

Job ID 1224204BR Date posted 07/06/2017 Location Mooresville, NC Location Name CSC-Mooresville Address 1000 Lowes Boulevard Employment Type I Regular Employment Type II Full-Time Line of Business Corporate Department 0125 - Category & Services Mktg - Sea
The primary purpose of this role is to lead highly visible, highly strategic bodies of work across the organization requiring ongoing engagement with senior leadership to deliver strategic, data driven marketing strategies, tactics and actions that support business needs, help deliver total company metrics, drive traffic and optimize ROI. While this individual doesn't have direct reports, he/she will possess strong leadership agilities, analytical skills, problem solving skills, and will demonstrate how to utilize, interpret and action off of data on a regular basis. The marketing lead works cross functionally across the organization to deliver results and drives sales and profitability by developing and implementing marketing strategies that drive in-store and online demand/traffic and requires a deep understanding of competitive trends, market trends and media trends to ultimately deliver total company KPIs.


Essential Responsibilities:

• Contributes to the development of a marketing strategy and tactics consistent with the organization's overall mission, vision, and objectives through the use of data driven recommendations
• Defines measures of success, objectives, recommends choice of media, and allocates resources so marketing strategies are effective, economical, and appropriate for the intended audience; demonstrates the ability to tailor marketing strategies uniquely for each channel
• While this individual doesn’t have direct reports, he/she manages strategic bodies of work and leads highly visible strategic conversations across the organization with executive leadership teams
• Adjusts marketing strategy and plans to meet changing markets and competitive conditions “on the fly” utilizing data and analytical skills; conducts post mortems and deep dives of how to improve marketing effectiveness future state
• Liaises with other cross-functional managers to ensure that marketing activities are integrated with other parts of the business and align with corporate objectives
• Drives Marketing projects to completion by leading, directing, evaluating, and developing a team of marketing professionals that effectively implement the marketing strategy and deliver on enterprise objectives
•Manages a multi-million dollar expense budget and ensures that Marketing funds are appropriated in the most cost-effective and impactful manner
•Requires deep understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
•Demonstrates the ability to pivot quickly and adapt to the changing demands of the consumer based on how the customer is voting with their wallet (financial performance) as well as how the customer is voting with their time (e.g. how the customer chooses to consume the media)

Required Minimum Qualifications:

•Bachelor's Degree in Business, Communications or related field
•3-5 years experience in Marketing or related field

Preferred Qualifications:

•5+ Experience in the Retail Industry


About Lowe's:
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE ® 50 home improvement company serving more than 17 million customers a week in the United States , Canada and Mexico . With fiscal year 2016 sales of $65.0 billion , Lowe’s and its related businesses operate or service more than 2,375 home improvement and hardware stores and employ over 290,000 employees. Founded in 1946 and based in Mooresville, N.C. , Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com .



Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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Posted: 09/22/2017

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