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Job Description

Job Description

Lead Digital Category Analyst - Services & Initiatives

Job ID 1383610BR Date posted 04/15/2018 Location Mooresville, NC Location Name CSC-Mooresville Address 1000 Lowes Boulevard Employment Type I Regular Employment Type II Full-Time Line of Business Corporate Department 0659 - Online Merchandising

The Lead Digital Category Analyst will partner with Lowe's cross-functional teams to optimize the online customer experience to drive revenue, lead generation, traffic, and conversion. The position will be responsible for analyzing the digital performance for assigned categories or subdivisions and for identifying opportunities and driving plans for improvement in areas such as product presentation, digital content, SEO, search, navigation and overall customer experience leading to increased market share and Digital growth. This role will also be responsible for understanding customer behavior, translating and executing strategic plans and leading presentations to gain alignment on planned initiatives. The Digital Merchandising Manager will be the primary point of contact for extended teams that align to their categories.


Drives performance improvement plans on Lowe’s Digital platforms by formulating insights, recommendations and action steps to enhance online performance of assigned category or subdivision.

Ability to lead a cross functional team of indirect reports and influence without authority.

Understand customer behavior and make adjustments to the site and strategies to meet their expectations

Be the subject matter expert for assigned categories. Learn and report on best practices, industry standards, and legal requirements associated with each category.

Be the first point of contact for all internal and external business partners when support or troubleshooting is needed.

Act as the Digital Liaison for enterprise partners within the assigned categories and/or initiatives

Has the ability to translate Enterprise Business strategies into actionable business requirements.

Leads the execution of online strategies to meet set goals, and key performance indicators (may apply across many/all divisions for Initiatives and Services).

Leads meetings and presentations to gain alignment on planned or proposed initiatives.

Identify needs and consult on the creation and maintenance of all assigned elements of the Lowe’s Digital platforms. This includes the creation and maintenance of category pages, landing pages, brand pages, product detail pages, etc. based on SEO metrics and customer experience best practices.

Collaborate closely with the Core Merchandising team by provided clear and timely communications around progress, performance, and educate them on industry standards, site functionalities, and suggest improvements that will drive sales, traffic, and conversion (may apply across many/all divisions for Initiatives and Services).

Drive strategy and change based on customer and competitive insights, brand strategy,and ecommerce goals and initiatives while implementing, analyzing and reporting numerous concurrent eCommerce projects (may apply across many/all divisions for Initiatives and Services).

Highly organized, analytical and detail oriented individual who is comfortable making data driven decisions to execute online merchandising strategies in a fast paced environment.Proven ability to solve difficult problems that span customer facing, strategy, and operations (may apply across many/all divisions for Initiatives and Services).


Bachelor's Degree and 5 years Online Retail Merchandising

OR 5 years Product Management experience

OR 5 years Site Experience/Category Management

OR 5 years Retail Merchandising/Marketing

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe’s and its related businesses operate or service more than 2,370 home improvement and hardware stores and employ over 290,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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